1,000%+ Online Sales Growth
for a Specialized B2B Product
A complete digital transformation — website redesign, e-commerce, branding, video production, SEO, and PPC — that turned the Sidewinder Model M-2 into a nationally recognized product reaching customers including SpaceX.
A World-Class Product That Nobody Could Find
The Sidewinder Model M-2 is the world's first UL-listed solvent recycler — a Made-in-the-USA refrigeration distiller-reclaimer that processes up to 5 gallons per batch, saving businesses significant money while reducing environmental impact. Auto body shops, manufacturers, aerospace companies, and 3D printing operations all stood to benefit.
Despite the product's quality and unique market position, an outdated website and limited online visibility meant potential customers in these specialized B2B markets simply couldn't find it. Mike Lawson needed a complete digital transformation to modernize the brand, enable direct online sales, and dramatically grow qualified leads and revenue.
Services Provided
A Full Digital Transformation
Aliante Web Services delivered every layer of Sidewinder's digital presence — from brand identity and video to SEO, paid advertising, and a direct e-commerce channel.
Website Redesign
Complete redesign with clean, professional aesthetics built to establish trust in a specialized B2B industrial market and convert visitors into buyers.
E-Commerce Platform
Full e-commerce implementation enabling direct online purchases of the Sidewinder Model M-2 and replacement parts — turning the website into a revenue engine.
Branding & Visual Identity
New logo design and refreshed visual identity that positioned Sidewinder as a credible, professional, Made-in-the-USA industrial brand.
Video Production
Professional product demonstration videos that showed the Model M-2 in action — communicating its simplicity, safety, and cost-saving benefits to prospective buyers.
SEO & Content Marketing
Comprehensive SEO optimization and high-quality article writing targeting solvent recovery, solvent recycling, and industrial equipment search terms.
PPC & Email Strategy
Strategic PPC advertising campaigns combined with a customer email database — built and managed for ongoing nurturing, retention, and repeat business.
Outstanding Growth Across Every Metric
The combined strategy of SEO, PPC, e-commerce, and content marketing produced transformational results — expanding Sidewinder's customer base far beyond its original market.
Reaching Enterprise Markets
The digital transformation expanded Sidewinder's reach far beyond traditional auto body and manufacturing segments — attracting major organizations including SpaceX and other leading companies in aerospace, advanced manufacturing, and 3D printing. The professional brand, video content, and SEO-optimized website established the credibility required to sell into enterprise procurement.
World's First UL-Listed Solvent Recycler
The Sidewinder Model M-2 gained significantly more visibility as a hassle-free, cost-saving, and environmentally responsible solution for businesses handling 5–70 gallons of solvent per week — processing paint thinners, acetone, gun wash, and more.
"Aliante Web Services has been instrumental in our growth. Their work on our website, e-commerce, branding, SEO, and marketing helped us dramatically increase online sales and reach major new customers."
— Mike Lawson, Founder, Sidewinder Solvent Recycler / Persyst Enterprises
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From brand to e-commerce to SEO — we build the complete digital foundation your business needs to grow.