From One Van to
a Southwest Empire
A 4-year SEO partnership that put Climate Control Experts on page one for every major Las Vegas HVAC keyword — while simultaneously launching the National Technical Institute's local search presence across multiple states from day one.
Two Businesses. Two Distinct Search Challenges.
In the highly competitive Las Vegas HVAC market, Climate Control Experts needed dominant local visibility for high-volume terms like "air conditioning Las Vegas" and "ac repair Las Vegas" — terms that drive qualified leads at significant volume.
For the National Technical Institute, the challenge was establishing visibility in multiple cities for a brand-new vocational school — from day one — for terms like "HVAC school" and "air conditioning school" across each relevant market.
Services Provided
Tailored SEO Strategies for Two Distinct Businesses
Aliante Web Services partnered with Chris Roth for approximately 4 years on Climate Control Experts and from the earliest stages on the National Technical Institute, developing separate but complementary search strategies for each business.
High-Volume Keyword Research
In-depth local keyword research and optimization for the most competitive HVAC terms in Las Vegas: "air conditioning Las Vegas," "air conditioning repair Las Vegas," and "ac repair Las Vegas."
Local SEO Enhancements
Google Business Profile optimization, local citation building, and review management to reinforce Las Vegas-specific authority and drive map pack visibility.
On-Page & Technical SEO
Continuous on-page optimization, technical improvements, and Las Vegas-specific content strategy to maintain and build rankings in a highly competitive market over four years.
NTI — Day-One SEO Strategy
SEO strategy implemented from day one for the National Technical Institute with a local-per-city focus targeting "air conditioning school," "HVAC school," and "HVAC training" across each market.
Multi-State Digital Foundation
Location-specific content development and city-by-city optimization to build authority in the vocational education sector and support enrollment growth across multiple states.
Performance Tracking & Refinement
Continuous monitoring and data-driven refinement across both businesses — tracking keyword movements, traffic quality, and lead generation to optimize ROI month over month.
Strong, Sustained Organic Visibility for Both Businesses
Consistent first-page rankings for Climate Control Experts' highest-value terms, and solid local search presence from launch for the National Technical Institute across multiple cities.
Page 1 for Las Vegas's Highest-Volume HVAC Terms
Consistent first-page rankings for "air conditioning Las Vegas," "air conditioning repair Las Vegas," and "ac repair Las Vegas" — driving significant qualified leads and website traffic over the four-year engagement.
Multi-City Local Rankings from Day One
Solid local search presence from launch, ranking well for "air conditioning school," "HVAC school," and "HVAC training" across multiple cities — supporting early enrollment growth and a multi-state digital foundation.
From a Single Van to a Southwest Empire
Climate Control Experts' extraordinary growth trajectory — from a single-van operation to a major Southwest player — was featured in Forbes, highlighting the role of a strong digital foundation in scaling a service business.
"Aliante Web Services has been instrumental in our growth. Their SEO work helped us rank for the most important search terms for Climate Control Experts over four years and successfully launch the National Technical Institute from day one with strong local visibility in key markets."
— Chris Roth, Climate Control Experts & National Technical Institute
Ready to start?
Ready to Dominate Your Local Market?
Let's build the SEO foundation that drives real leads and sustained growth.