Case Study — Web Design, E-Commerce & Digital Marketing

1,000%+ Online Sales Growth
for a Specialized B2B Product

A complete digital transformation — website redesign, e-commerce, branding, video production, SEO, and PPC — that turned a Made-in-the-USA industrial product into a nationally recognized brand reaching customers including SpaceX.

Industry
B2B Industrial Equipment Manufacturing
Product
Specialty Solvent Recovery System
Location
Utah (National & International)
Engagement
Multi-year Partnership

A World-Class Product That Nobody Could Find

The product — the world's first UL-listed solvent recycler, a Made-in-the-USA refrigeration distiller-reclaimer that processes up to 5 gallons per batch — offered real cost savings and environmental benefits. Auto body shops, manufacturers, aerospace companies, and 3D printing operations all stood to benefit.

Despite its quality and unique market position, an outdated website and limited online visibility meant potential customers in these specialized B2B markets simply couldn't find it. A complete digital transformation was needed to modernize the brand, enable direct online sales, and dramatically grow qualified leads and revenue.

Services Provided

Website Redesign
E-Commerce Platform & Direct Sales
Logo & Visual Identity
Video Production & Editing
SEO & Content Marketing
PPC Advertising Campaigns
Email Database & Marketing Automation

A Full Digital Transformation

Aliante Web Services delivered every layer of the brand's digital presence — from identity and video to SEO, paid advertising, and a direct e-commerce channel.

Website Redesign

Complete redesign with clean, professional aesthetics built to establish trust in a specialized B2B industrial market and convert visitors into buyers.

E-Commerce Platform

Full e-commerce implementation enabling direct online purchases of the product and replacement parts — turning the website into a revenue engine.

Branding & Visual Identity

New logo design and refreshed visual identity that positioned the brand as a credible, professional, Made-in-the-USA industrial manufacturer.

Video Production

Professional product demonstration videos that showed the equipment in action — communicating its simplicity, safety, and cost-saving benefits to prospective buyers.

SEO & Content Marketing

Comprehensive SEO optimization and high-quality article writing targeting solvent recovery, solvent recycling, and industrial equipment search terms.

PPC & Email Strategy

Strategic PPC advertising campaigns combined with a customer email database — built and managed for ongoing nurturing, retention, and repeat business.

Outstanding Growth Across Every Metric

The combined strategy of SEO, PPC, e-commerce, and content marketing produced transformational results — expanding the customer base far beyond the original market.

+1,000%
Online Sales Growth
Through the combined power of SEO, PPC, and e-commerce
Page 1
Organic Rankings
For competitive solvent recycling & recovery terms
SpaceX +
Enterprise Customers
New segments in aerospace, manufacturing & 3D printing
Multi-year
Partnership
Sustained growth and ongoing optimization

Reaching Enterprise Markets

The digital transformation expanded reach far beyond traditional auto body and manufacturing segments — attracting major organizations including SpaceX and other leading companies in aerospace, advanced manufacturing, and 3D printing. A professional brand, video content, and SEO-optimized website established the credibility required to sell into enterprise procurement.

The Product

World's First UL-Listed Solvent Recycler

The product gained significantly more visibility as a hassle-free, cost-saving, and environmentally responsible solution for businesses handling 5–70 gallons of solvent per week — processing paint thinners, acetone, gun wash, and more.

"Aliante Web Services has been instrumental in our growth. Their work on our website, e-commerce, branding, SEO, and marketing helped us dramatically increase online sales and reach major new customers."

— Founder, Industrial Equipment Manufacturer

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