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Assuming that everyone on the first page has great optimized contain then external linking will be the deciding factor. Therefore, an effective SEO strategy will focus on growing links. It is also, arguably, one of the most challenging aspects. Take a look at some common SEO mistakes when developing a linking strategy.

PageRank As A Deciding FactorGood link building strategies aim at getting a links from a diverse array of websites and as with most things in life, all websites are not created equal. How do you judge a good website?

The answer is authority. PageRank is a popular metric used to judge a sites authority. However, pagerank can be misleading. It is unclear exactly how a sites pagerank affects a sites position in the SERP. PageRank is also only updated about once a quarter, if that. Don’t completely ignore pagerank but be aware of its limitations and use additional factors to measure a sites authority. SEOmoz has two helpful metrics, mozRank and mozTrust. Also look at how humans view a site, start by looking over the comments, user ratings or anything else that will tell you how internet users judge the site.

Here are some additional questions to ask yourself:

•Does the site feel like a trusted site?
•Does the site have readers who take the content seriously?
•The site has authority, but is it a relevant site to my website/client/topic?

Building Links With Only One Anchor TextThe goal of successful link building strategy is a natural link profile. If 1,000 websites naturally link to your site then they won’t all use the same keyword phrase.

While most SEOs may know this, if you aren’t conscious of it with each link you build, like most SEOs, you will tend to over use a keyword. Keep track of the anchor text that you are using, make sure that there is a good mixture of anchor text. This also opens up the opportunity to link with secondary keywords to interior pages of your site.

Aiming For The Most Links
How many links does a site need to be competitive? Your competitive research holds the key to determine this. If your top competitors average 1,000 links, aim for what you need to be competitive. Set your goal number of links 2-5 percent more than your competition.

This way you can maximize the efficiency of your SEO activities and properly scale your link building techniques.

Only Link to Your Homepage
Attract links to a variety of pages on your site. If you have a good internal linking structure linking to any page will increase the overall pagerank of the system; strengthening all the pages in your website. Additionally, it will help you rank for more keywords and drive more traffic to your site. It also forces you to think of the user; will linking to an internal page provide more value to the target audience for the content.

Analyze Competitors Backlinks
Often the top five competitors in an industry may not be the top five sites in the SERP. Conduct a search for your terms, analyze and review the linking activities of the sites that show up in the top five positions.

For the overall marketing direction it is good to review the on and offline marketing activities of the industry leaders. But only through focused, competitive research based on the most visible sites in the SERP, will you get a sense of what linking activities your site needs to be competitive.

External linking is constantly changing, but if you focus on building a balanced link profile that helps Internet users find the valuable content on your website then you will come out ahead in the long run.

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

It was recently reported that Facebook was the most visited website in 2010, beating out Google for the first time. Do you think that there is value there for your small business?

Now with Facebook pages showing up directly into a user’s stream, businesses can have highly visible messages displayed to their fans – and it is far more than just advertising – it’s building a rapport.

The fact that Facebook users are regular users is really the biggest upside, and it’s not just kids using it anymore. Facebookers really are adamant about checking the site frequently (50% of users log on to Facebook in any given day).

Paid Facebook is an incredible small business tool, both b2b and b2c.   In some cases it can be more effective than Google Adwords and at a much lower cost per click. FB ads are much less expensive than AdWords. For small businesses and local business, understanding this dynamic opens up fabulous opportunities at dirt cheap prices. The barrier to entry is that FB, as grass roots as it is, requires savvy marketers to leverage for local. That’s the main reason to hire an professional internet marketing.

There are some businesses that are a natural fit for Facebook, and other businesses that don’t make too much sense.

As a rule of thumb, your business first should have a kick-ass web presence and if it doesn’t give Aliante Web Design a call.   Second, after your website image has been established it time to start spreading the word about your great products or services.  The companies that should develop a Facebook page are:

  • Restaurants
  • Retailers
  • Ecommerce Sites
  • Media/News/Blogs
  • Destinations
  • Charities

Types of companies that may benefit less are:

  • Highly Specialized B2B
  • Industrial

However, we feel anyone who is trying to gain a broader audience with their service, product, or brand has potential in utilizing Facebook as a robust online marketing channel.

Businesses that should not be on Facebook are the ones who have created a Facebook page, but have either left it on auto pilot or have forgotten about it. Not only does it make your brand look lazy and unprofessional, but it also leaves a window open for potential brand damage.

If you are considering adding facebook or any other social media marketing to your search engine optimization campaign then you should consider hiring a professional who will make sure your brand or image is reflected positively.