Aliante Search Engine Optimization | Internet Marketing Blog | SEO Web Design

phone - call us

It was recently reported that Facebook was the most visited website in 2010, beating out Google for the first time. Do you think that there is value there for your small business?

Now with Facebook pages showing up directly into a user’s stream, businesses can have highly visible messages displayed to their fans – and it is far more than just advertising – it’s building a rapport.

The fact that Facebook users are regular users is really the biggest upside, and it’s not just kids using it anymore. Facebookers really are adamant about checking the site frequently (50% of users log on to Facebook in any given day).

Paid Facebook is an incredible small business tool, both b2b and b2c.   In some cases it can be more effective than Google Adwords and at a much lower cost per click. FB ads are much less expensive than AdWords. For small businesses and local business, understanding this dynamic opens up fabulous opportunities at dirt cheap prices. The barrier to entry is that FB, as grass roots as it is, requires savvy marketers to leverage for local. That’s the main reason to hire an professional internet marketing.

There are some businesses that are a natural fit for Facebook, and other businesses that don’t make too much sense.

As a rule of thumb, your business first should have a kick-ass web presence and if it doesn’t give Aliante Web Design a call.   Second, after your website image has been established it time to start spreading the word about your great products or services.  The companies that should develop a Facebook page are:

  • Restaurants
  • Retailers
  • Ecommerce Sites
  • Media/News/Blogs
  • Destinations
  • Charities

Types of companies that may benefit less are:

  • Highly Specialized B2B
  • Industrial

However, we feel anyone who is trying to gain a broader audience with their service, product, or brand has potential in utilizing Facebook as a robust online marketing channel.

Businesses that should not be on Facebook are the ones who have created a Facebook page, but have either left it on auto pilot or have forgotten about it. Not only does it make your brand look lazy and unprofessional, but it also leaves a window open for potential brand damage.

If you are considering adding facebook or any other social media marketing to your search engine optimization campaign then you should consider hiring a professional who will make sure your brand or image is reflected positively.