Aliante Search Engine Optimization | Internet Marketing Blog | SEO Web Design

phone - call us

Page to Page 301 Redirect

The page to page redirect in .htaccess should only be used for pages within a website such as oldpage.html to newpage.html. Or oldpage.php to newpage.html.

301 redirect: Redirect 301 /seo.php

However, if you are getting a forward slash at the end of your “newpage.html/” then you may want to use the Sub-directory to Html rewrite rule instead.

Sub-directory to a HTML Page

To do a permanent redirect from a sub-directory to a HTML page such as to you should do the following:

Options +FollowSymlinks
RewriteEngine on
RewriteRule ^ /seo.html [R=301,L]

In addition, if you are getting dynamic URLs at the end of your redirect for example newpage.php?id=section1 then this would likely be a code-order problem, where the internal rewrite of the static URL to dynamic URL is occurring before the external redirect.

In order to control the order of execution you will need to adjust the mod_rewrite version of the redirect, and place the redirect ahead of the internal rewrite. Further, you’ll want to clear any query string received with the client request:

Options +FollowSymlinks
RewriteEngine on
RewriteRule ^ /newpage.php[b]l?[/b] [R=301,L]

Tagged with:  

Assuming that everyone on the first page has great optimized contain then external linking will be the deciding factor. Therefore, an effective SEO strategy will focus on growing links. It is also, arguably, one of the most challenging aspects. Take a look at some common SEO mistakes when developing a linking strategy.

PageRank As A Deciding FactorGood link building strategies aim at getting a links from a diverse array of websites and as with most things in life, all websites are not created equal. How do you judge a good website?

The answer is authority. PageRank is a popular metric used to judge a sites authority. However, pagerank can be misleading. It is unclear exactly how a sites pagerank affects a sites position in the SERP. PageRank is also only updated about once a quarter, if that. Don’t completely ignore pagerank but be aware of its limitations and use additional factors to measure a sites authority. SEOmoz has two helpful metrics, mozRank and mozTrust. Also look at how humans view a site, start by looking over the comments, user ratings or anything else that will tell you how internet users judge the site.

Here are some additional questions to ask yourself:

•Does the site feel like a trusted site?
•Does the site have readers who take the content seriously?
•The site has authority, but is it a relevant site to my website/client/topic?

Building Links With Only One Anchor TextThe goal of successful link building strategy is a natural link profile. If 1,000 websites naturally link to your site then they won’t all use the same keyword phrase.

While most SEOs may know this, if you aren’t conscious of it with each link you build, like most SEOs, you will tend to over use a keyword. Keep track of the anchor text that you are using, make sure that there is a good mixture of anchor text. This also opens up the opportunity to link with secondary keywords to interior pages of your site.

Aiming For The Most Links
How many links does a site need to be competitive? Your competitive research holds the key to determine this. If your top competitors average 1,000 links, aim for what you need to be competitive. Set your goal number of links 2-5 percent more than your competition.

This way you can maximize the efficiency of your SEO activities and properly scale your link building techniques.

Only Link to Your Homepage
Attract links to a variety of pages on your site. If you have a good internal linking structure linking to any page will increase the overall pagerank of the system; strengthening all the pages in your website. Additionally, it will help you rank for more keywords and drive more traffic to your site. It also forces you to think of the user; will linking to an internal page provide more value to the target audience for the content.

Analyze Competitors Backlinks
Often the top five competitors in an industry may not be the top five sites in the SERP. Conduct a search for your terms, analyze and review the linking activities of the sites that show up in the top five positions.

For the overall marketing direction it is good to review the on and offline marketing activities of the industry leaders. But only through focused, competitive research based on the most visible sites in the SERP, will you get a sense of what linking activities your site needs to be competitive.

External linking is constantly changing, but if you focus on building a balanced link profile that helps Internet users find the valuable content on your website then you will come out ahead in the long run.