Aliante Search Engine Optimization | Internet Marketing Blog | SEO Web Design

phone - call us

Aliante Web Design Las Vegas is proud to announce the website for Silver Fox Air Conditioning, Plumbing & Heating.

Family owned and operated since 2011, Silver Fox Air Conditioning, Plumbing & Heating provides air conditioning plumbing and heating repair and new install services to Las Vegas residents. They can handle everything from water heaters to roof-top ac units. They are conveniently located in central Las Vegas, NV. Expert knowledge, friendly staff and reasonable rates are just a few reasons to come and see what they’re all about.

We are proud to add Silver Fox Air Conditioning, Plumbing and Heating Las Vegas to our growing list of Clients!

Give them a call if you are in need of a repair or new install:

AC Heating Repair Now
2636 Westwood Dr
Las Vegas, NV 89109
(702) 382-3100

 

Plumbing Air Conditioning Web DesignAliante Web Design Las Vegas is proud to announce the website for iDeal Air Conditioning, Plumbing, Electrical, Heating Services.

Family owned and operated for over 10 years, iDeal Services provides air conditioning, plumbing, electrical, and heating repair services to Las Vegas residents. Their convenient locations, just east of the strip on Charleston, friendly staff, and GREAT rates are just a few reasons to come and see what they’re all about.

We are proud to add iDeal Services to our growing list of Clients!

Assuming that everyone on the first page has great optimized contain then external linking will be the deciding factor. Therefore, an effective SEO strategy will focus on growing links. It is also, arguably, one of the most challenging aspects. Take a look at some common SEO mistakes when developing a linking strategy.

PageRank As A Deciding FactorGood link building strategies aim at getting a links from a diverse array of websites and as with most things in life, all websites are not created equal. How do you judge a good website?

The answer is authority. PageRank is a popular metric used to judge a sites authority. However, pagerank can be misleading. It is unclear exactly how a sites pagerank affects a sites position in the SERP. PageRank is also only updated about once a quarter, if that. Don’t completely ignore pagerank but be aware of its limitations and use additional factors to measure a sites authority. SEOmoz has two helpful metrics, mozRank and mozTrust. Also look at how humans view a site, start by looking over the comments, user ratings or anything else that will tell you how internet users judge the site.

Here are some additional questions to ask yourself:

•Does the site feel like a trusted site?
•Does the site have readers who take the content seriously?
•The site has authority, but is it a relevant site to my website/client/topic?

Building Links With Only One Anchor TextThe goal of successful link building strategy is a natural link profile. If 1,000 websites naturally link to your site then they won’t all use the same keyword phrase.

While most SEOs may know this, if you aren’t conscious of it with each link you build, like most SEOs, you will tend to over use a keyword. Keep track of the anchor text that you are using, make sure that there is a good mixture of anchor text. This also opens up the opportunity to link with secondary keywords to interior pages of your site.

Aiming For The Most Links
How many links does a site need to be competitive? Your competitive research holds the key to determine this. If your top competitors average 1,000 links, aim for what you need to be competitive. Set your goal number of links 2-5 percent more than your competition.

This way you can maximize the efficiency of your SEO activities and properly scale your link building techniques.

Only Link to Your Homepage
Attract links to a variety of pages on your site. If you have a good internal linking structure linking to any page will increase the overall pagerank of the system; strengthening all the pages in your website. Additionally, it will help you rank for more keywords and drive more traffic to your site. It also forces you to think of the user; will linking to an internal page provide more value to the target audience for the content.

Analyze Competitors Backlinks
Often the top five competitors in an industry may not be the top five sites in the SERP. Conduct a search for your terms, analyze and review the linking activities of the sites that show up in the top five positions.

For the overall marketing direction it is good to review the on and offline marketing activities of the industry leaders. But only through focused, competitive research based on the most visible sites in the SERP, will you get a sense of what linking activities your site needs to be competitive.

External linking is constantly changing, but if you focus on building a balanced link profile that helps Internet users find the valuable content on your website then you will come out ahead in the long run.

The U.S. online advertising market is expected to reach $31.3 billion in 2011, according to a new forecast from market researcher eMarketer.  Spending is projected to grow by 20% from 2010 when advertisers invested about $26 million in online marketing.

“As consumers continue to increase their time spent online, and as the resurgent economy continues to bolster ad budgets, we’re going to continue to see an influx of dollars toward the Internet,” eMarketer analyst David Hallerman said in a statement.

The increase is fueled primarily by significant gains in spending on display advertising, a category that includes banners, online video and sponsorships. U.S. advertisers are expected to spend $12.33 billion on online display ads this year — a gain of nearly 25% from a year earlier. Video advertising is the fastest growing online ad format. 

“High inventory and lower pricing have made banner and video ads increasingly attractive formats for brand advertisers, many of which have seen their online ad budgets grow during the past year,” Hallerman asaid.

These projected gains in display ad spending are narrowing the traditional gap between these types of ads and those placed next to Internet search results. Spending on search ads will reach $14.38 billion this year, up 20% from a year ago.

Online viewing has been growing fast, but is still dwarfed by the amount of time people spend in front of the TV.

The average American watched 34 hours and 39 minutes of TV a week, according to Nielsen Research — with the most ardent viewers over the age of 65. By contrast, 143.9 million Americans went online to check out video in January and invested about 4 hours and 39 minutes a month watching on their PCs and laptops.

Online advertising has yet to catch up to spending on traditional platforms. TV advertising represented more than half of the $131 billion spent in the U.S. on overall advertising last year, a 6.5% increase from 2009, according to Kantar Media, which monitors ad spending.

Tagged with: